Rigour
Research
End-to-end research support for agencies and brands.
2016
founded
4000+
Projects completed
6.9M
respondents reached
38+
Markets Covered
Nº 1 · About Rigour
Market research that
delivers strategic decisions, fast.
Rigour was founded on a passion for people and data, focused on great service, exceptional data quality, and bringing every element of a market research project under one roof. Our award-winning, UK-based and highly experienced team works as one.
Across a range of innovative quantitative methods: from bespoke online
surveys and rapid omnibus, to CATI and face-to-face fieldwork, online panels and customer communities, we deliver high-quality, real-time insight that earns the room.
Nº 2 · Practice
What we do.
End-to-end research, in four overlapping disciplines. We can take any one, or run the whole thing.
- 01 / Fieldwork
Data Collection
A flexible, consultative approach to fieldwork — online surveys (bespoke and rapid), CATI and face-to-face interviewing — supported by precise scripting and rigorous QA.
- 02 / Sample
Audience & Sampling
Niche B2B specialists or mass-market consumers, in any geography. We find and engage the right respondents for the question you are asking.
- 03 / Analytics
Advanced Analytics
In-house analytics turning complex data into clear direction — segmentation, conjoint, MaxDiff, drivers, and the bespoke models in between.
- 04 / Delivery
Reporting & Dashboards
Charts, decks and live dashboards built around the decisions you have to make next, not the data you happened to collect.
Nº 3 · Why choose us
Five reasons clients call us first.
01
Quality without compromise
Disciplined controls before, during and after every project. The data we deliver is clean, validated and built to inspire confident decisions.
02
Targeting at scale, globally
Niche B2B or mass-market on the other side of the world, we will find and engage the right respondents for your research.
03
Rapid and reliable
We move quickly because our process is tight. Fast turnaround, rigorous oversight, no cutting corners.
04
Insights that inspire action
Our in-house analytics team turns complex data into clear direction, so you can focus on what matters most.
05
Efficient and value-driven
High standards do not require high costs. Quality you can trust at a price that makes commercial sense.
Nº 4 · Application
Research designed around the decisions you have to make.
Brand Research
Research to define, strengthen and measure your brand, from identity and strategy to equity and real-world performance.
Read more 02Customer research
Insight to understand your customers, from needs and journeys to what drives satisfaction and loyalty.
Read more 03Communications research
Insight to develop and optimise communications, from creative testing to what actually drives response.
Read more 04Proposition research
Research to shape and refine propositions, from features and pricing to what truly drives choice.
Read moreNº 5 · News
Latest from the blog
Rigour Research's Cornelius Barry Recognised as an MRS Research Hero 2026
Rigour Research is incredibly proud to announce that our Managing Director, Cornelius Barry, has been recognised as one of the MRS Research Heroes 2026.
Read more
Rigour Research Proud to Support Another Successful MRBA Summer Quiz
Rigour Research was delighted to sponsor this year's MRBA Summer Quiz, helping to raise an incredible £7,561 in support of the Market Research Benevolent Association and the fantastic work it does for people across the insights industry.
Read more
Rigour Research Heading to Quirk's New York 2026
Rigour Research is excited to announce that we'll be exhibiting at Quirk's New York 2026, one of the leading events in the insights and market research calendar.
Read moreAccredited · Certified · Pledged
