Rigour
Research
End-to-end research support for agencies and brands.
2016
founded
4000+
Projects completed
6.9M
respondents reached
38+
Markets Covered
About Rigour
Market research that
delivers strategic decisions, fast.
Rigour was founded on a passion for people and data, with a focus on great service, exceptional data quality, and bringing every element of a market research project under one roof. Our highly experienced team works as one.
Across a range of innovative quantitative research methods, from bespoke online surveys and rapid omnibus studies to CATI, face-to-face fieldwork, online panels and customer communities, we deliver high-quality, real-time insights that help you make confident, informed decisions.
Practice
What we do.
End-to-end research, in four overlapping disciplines. You can commission any element or have us manage and deliver the entire process for you.
- 01 / Fieldwork
Data Collection
A flexible, consultative approach to fieldwork — online surveys (bespoke and rapid), CATI and face-to-face interviewing — supported by precise scripting and rigorous QA.
- 02 / Sample
Audience & Sampling
Rigour finds and engages the right respondents for the questions you need answering, from niche B2B sub-segments to mass-market consumers, and everything in between.
- 03 / Analytics
Advanced Analytics
In-house analytics experts transform complex data sets into outputs with clear direction, including segmentation, MaxDiff, driver analysis and a range of bespoke models to meet your precise needs.
- 04 / Delivery
Reporting & Dashboards
Charts, decks and live dashboards built around the needs of your stakeholders.
Why choose us
Five reasons clients call us first.
01
Quality without compromise
Disciplined controls before, during and after every project. Powered by our in-house bespoke quality tools and expert oversight, the data we deliver is clean, validated and built to inspire confident decisions.
02
Targeting at scale, globally
We will find and engage the right respondents for your research, from niche B2B to mass-market, wherever they are in the world.
03
Rapid and reliable
We move quickly because our process is tight. Fast turnaround, rigorous oversight, no cutting corners.
04
Insights that inspire action
Our in-house analytics team turns complex data into clear direction, so you can focus on what matters most.
05
Efficient and value-driven
High standards do not require high costs. Quality you can trust at a price that makes commercial sense.
Application
Research designed around the decisions you have to make.
Brand Research
Define, strengthen and measure your brand, from identity and strategy to equity and real-world performance.
Read more 02Customer Research
Understand your customers, from needs and journeys to what drives satisfaction and loyalty.
Read more 03Communications Research
Evaluate and optimise communications, from understanding reactions to creative to understanding drivers of response.
Read more 04Proposition Research
Shape and refine propositions including features, pricing and drivers of choice.
Read moreNews
Latest from the blog
Rigour Research Shortlisted in Four Categories at the 2026 Oppies Awards
We're incredibly thrilled to announce that Rigour Research has been shortlisted in four categories at the 2026 Oppies Awards.
Read more
Rigour Research's Cornelius Barry Recognised as an MRS Research Hero 2026
Rigour Research is incredibly proud to announce that our Managing Director, Cornelius Barry, has been recognised as one of the MRS Research Heroes 2026.
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Rigour Research Heading to Quirk's New York 2026
Rigour Research is excited to announce that we'll be exhibiting at Quirk's New York 2026, one of the leading events in the insights and market research calendar.
Read moreAccredited · Certified · Pledged
