Nº 1 · CATI · interviewer-led · digital capture
Interviewer-led.
Digitally captured.
Reliable, interviewer-led research built for complex surveys and hard-to-reach audiences, structured, quality-controlled and ready for analysis.
FMC · 01
Nº 2 · What we deliver
Reliable data,
conversation by conversation.
CATI combines the consistency of trained interviewers
with the speed and accuracy of computer-assisted scripts.
01
Interviewer-led fieldwork
Every conversation guided.
Trained interviewers guide every conversation, ensuring questions are understood, responses are complete, and data is captured consistently.
02
Complex questionnaire handling
Routing, probing, multi-part.
Routing, multi-part questions, and probing are managed through computer-assisted scripts, reducing error and improving data quality.
03
Hard-to-reach audience access
B2B, regulated, low-digital.
Reach audiences that online panels struggle to engage, including B2B professionals, regulated sectors, and low digital engagement groups.
04
Multi-market delivery
Multilingual, methodologically aligned.
Run studies across markets with consistent methodology and multilingual interviewer teams, ensuring comparable results.
05
Real-time digital capture
Captured live, no manual entry.
Responses are entered directly during interviews, eliminating manual entry, reducing errors, and speeding up delivery.
Nº 3 · Quality framework
Checked, validated,
verified before delivery.
That doesn’t happen by accident. It is the result of structured processes, trained interviewers, and rigorous fieldwork control.
QC · 01
Pre-launch testing
- Pre-fieldwork preparation
- Questionnaire design and logic validation
- Interviewer briefing and alignment
- Sample design and targeting
- Survey programming and testing
QC · 02
Live fieldwork monitoring
- Supervisor oversight of live calls
- Consistency checks across interviewers
- Quota management and balancing
- Real-time validation of responses
QC · 03
Clean, structured outputs
- Digitally captured datasets
- Clearly structured, analysis-ready files
- No manual re-entry or data loss
- Transparent fieldwork summary
Nº 4 · Built for complexity
When standard surveys aren’t enough.
CATI is designed for situations where complexity matters — and where the right interviewer at the other end of the line makes the data possible.
where cati fits
- B2B and professional audiences
- Regulated sectors and verified samples
- Multi-part questionnaires with routing and probing
- Tracking studies requiring consistency across waves
- Multi-market programmes with language requirements
How we deliver
- Fully managed CATI fieldwork
- Integrated with your existing research programme
- Standalone or mixed-method delivery
- Aligned with your timelines and objectives
Nº 5 · Flexible delivery
We work around your
brief.
Whether you need full fieldwork delivery or support within your existing setup, not the other way around.
Nº 6 · Why Rigour
Quality is not an aspiration. It’s baked in.
We are ISO-accredited and trusted by agencies and brands that demand data certainty.
Our approach
Experienced, fully briefed interviewers
Every fieldworker is briefed by a researcher.
Consistent, unbiased data collection
Standardised approach across regions and waves.
Rigorously monitored fieldwork
Supervision, consistency checks and live validation.
Validated and verified data
Checked, cleaned and verified before delivery.
Delivered ready for analysis
ISO-accredited and trusted by organisations that demand certainty.
Nº 7 · The result
Reliable interviewer-led data.
Hard-to-reach, reached
B2B, regulated and low-digital audiences engaged consistently.
Validated and verified
Supervised, consistency-checked, real-time validated.
Analysis-ready datasets
Digitally captured, structured and ready to deliver.
So you can move from data to decision with confidence.