Nº 1 · Face-to-face · in-person · fieldwork
Face-to-face. In-person. In context.
In-person research, built for data you can trust, delivered by experienced interviewers and managed to the same standards as every Rigour project.
FMC · 01
Nº 2 · What we deliver
Built for the moments
where presence matters.
When audiences are hard to reach, topics are sensitive, or respondents need to experience
something before responding, face-to-face delivers reliable, high-quality data.
01
Targeted audience reach
Reach the people online research can’t.
Access audiences that are difficult to engage online, including older demographics, lower-income groups, and populations with limited internet access.
02
In-context research environments
Capture behaviour where it happens.
Conduct interviews where behaviour happens, from street intercepts and hall tests to in-home interviews, capturing responses in real-world settings.
03
Sensitive topic handling
Trained for nuance and trust.
Trained interviewers build trust and ensure consistency, making face-to-face ideal for nuanced, sensitive, or complex subject areas.
04
Stimulus-based research
Test products in-hand, not on screen.
Test physical products, packaging, and concepts in-hand, enabling richer, more accurate feedback than digital-only methods.
05
Multi-market delivery
Local fieldwork, consistent standards.
Run face-to-face studies across regions and markets, adapting fieldwork approaches to local norms and requirements.
Nº 3 · Quality framework
The same rigour, in every setting.
Our face-to-face fieldwork follows the same standards as our online work, ensuring consistency, accuracy and reliability at every stage.
QC · 01
Pre-fieldwork preparation
- Clear briefing and interviewer alignment
- Questionnaire review for clarity and neutrality
- Sample design and fieldwork planning
- Logistics and routing setup
QC · 02
Live fieldwork control
- Ongoing supervision and interviewer management
- In-field quality checks and validation
- Back-checking as standard
- Quota monitoring and adjustment
QC · 03
Validated outputs
- Clean, structured datasets
- Verified and quality-checked responses
- Transparent fieldwork documentation
- Analysis-ready delivery
Nº 4 · Built for real-world research
Where context
matters.
Whether testing products, exploring sensitive topics, or reaching hard-to-access audiences, face-to-face delivers a level of control and confidence that other methods cannot match.
setting we run
- Street intercepts and hall tests
- Stimulus and product testing
- Sensitive and regulated topics
- Hard-to-reach demographics
- Multi-market consumer studies
- Mixed-method programmes
how we scope
- Small-scale qualitative pilots
- Large multi-market quantitative studies
- Standalone fieldwork or part of a mixed-method programme
- Scoped, managed and delivered with consistency
Nº 5 · Flexible delivery
From pilots to multi-market.
From small-scale pilots to large multi-market quantitative studies, we tailor fieldwork to your needs.
Nº 6 · Why Rigour
Quality is not an aspiration. It’s baked in.
We are ISO-accredited and trusted by organisations that require certainty in their data.
Our approach
Experienced, fully briefed interviewers
Every fieldworker is briefed by a researcher.
Consistent, unbiased data collection
Standardised approach across regions and waves.
Rigorously monitored fieldwork
Supervision, back-checks and live validation.
Validated and verified data
Checked, cleaned and verified before delivery.
Delivered ready for analysis
ISO-accredited and trusted by organisations that need certainty.
Nº 7 · The result
Delivered on time. Every time.
In-context, in-person
Captured where behaviour happens, not in a panel.
Validated and verified
Back-checked, supervised, and quality-controlled.
Analysis-ready datasets
Clean, structured outputs delivered on schedule.
So you can act with confidence, backed by data you can trust.