Industries · FMCG Research
Choice, price and behaviour at scale.
For food, drink, household and personal-care brands, research that turns the fast, repeated decisions of millions of shoppers into a clear commercial signal.
Nº 1 · The landscape
Small decisions. Vast consequences.
FMCG decisions look small — a packet, a brand, a price point — but they are made millions of times a week. Tiny shifts in preference, price or distribution move enormous numbers.
In a category dominated by category-killers, private label and a wave of challenger brands, the cost of getting product, price or shelf wrong is high — and the margin for error is small.
Rigour brings rigorous quant, behavioural and analytics work to fast-moving categories — built around the commercial decisions that actually shift share.
Nº 2 · Our approach
Built around the shopper, not the survey.
Quant, behavioural and shelf-level methodologies designed for the realities of FMCG decision-making.
What we help you understand
- Brand equity and category performance
- Pack, range and shelf optimisation
- Pricing, promotion and elasticity
- NPD evaluation and launch readiness
- Shopper segmentation and missions
- Private-label vs branded dynamics
- Health, sustainability and reformulation
Nº 3 · How we help
Where we apply expertise.
01
Pack & shelf research
Eye-tracking, virtual-shelf and conjoint studies to optimise packs, range and merchandising.
02
Pricing & promotion
Elasticity, willingness-to-pay, and promotional-mechanics research for the brand and category.
03
Innovation & NPD
Concept, range and launch research to de-risk innovation and predict performance.
04
Brand & equity tracking
Trackers built around commercial reality and decision-making in fast-moving categories.
05
Shopper & category
Segmentation, missions and category management evidence for brands and retailers.
Nº 4 · Quality framework
Our quality framework.
01
Verified, high-quality sampling. Sample frames built for the audiences that matter
02
Strict data security and compliance standards, including ISO-aligned handling
03
Careful questionnaire design for clarity and neutrality
04
Daily monitoring and validation across collection and panel partners
05
Clean, structured, analysis-ready outputs. The things downstream teams actually use
Nº 5 · Previous Projects
Who we’ve worked on projects for.
01
Food and beverage
02
Household and personal care
03
Confectionery and snacking
04
Pet care
05
Health and OTC
06
Retailers and category teams