Industries · Travel Research
The decisions behind the journey.
For airlines, hotels, OTAs, cruise and destinations. Research that maps long, considered journeys and connects them to commercial decisions.
Nº 1 · The landscape
High consideration. Volatile demand.
Travel decisions are among the most considered and emotional consumer choices, and yet demand is shaped by macro factors that customers don’t control: prices, exchange rates, regulation, and confidence.
For travel brands, that combination is hard. Long, fragmented purchase journeys; short windows to convert; and competitors expanding from every direction, including AI-led planning tools.
Rigour brings deep, structured research to a category that needs both empathy and rigour, built around how travel customers actually decide and what shifts them.
Nº 2 · Our approach
Built around the end-to-end journey.
Quant, qual and behavioural research methods designed for long, multi-touch travel decisions.
What we help you understand
- Destination and brand consideration
- Search, planning and booking behaviour
- Loyalty, repeat and lifetime value
- Pricing, ancillary and bundling
- On-trip experience and service recovery
- Premium, luxury and mass dynamics
- Business and bleisure travel
- Sustainability and responsible travel
Nº 3 · How we help
Where we apply expertise.
01
Customer journey
End-to-end research from inspiration to post-trip across travel categories and budgets.
02
Brand & destination
Equity, consideration and positioning research for brands, destinations and groups.
03
Pricing & product
Conjoint, bundling and ancillary research to support yield and proposition decisions.
04
Loyalty & retention
Research to understand what actually drives repeat behaviour in travel categories.
05
Premium & luxury
Specialist research for premium, luxury and ultra-premium travel buyers.
Nº 4 · Quality framework
Our quality framework.
01
Verified, high-quality sampling. Sample frames built for the audiences that matter
02
Strict data security and compliance standards, including ISO-aligned handling
03
Careful questionnaire design for clarity and neutrality
04
Daily monitoring and validation across collection and panel partners
05
Clean, structured, analysis-ready outputs. The things downstream teams actually use
Nº 5 · Previous Projects
Who we’ve worked on projects for.
01
Airlines and groups
02
Hotels and resorts
03
OTAs and platforms
04
Cruise and rail
05
Destinations and tourism boards
06
Business travel and corporate