The research agency that quietly gets things right.
Rigour Research delivers the insight you need to act with clarity and confidence.
Rigour Research is a director-led data collection and analytics agency. We work with agencies, brands and organisations that need research they can trust delivered accurately, on time, without complication.
Our clients span FTSE- and S&P-listed corporations, independent consultancies, PR and media organisations, and specialist research firms. We enjoy one of the highest retention rates in the industry, and that consistency is no accident. Every Rigour Research project is overseen by experienced senior staff. Every dataset is validated before it leaves us. Every deadline is a commitment we won’t break.
Every project benefits from senior oversight and a proactive, straightforward approach. We combine robust methodologies, rigorous validation protocols and transparent reporting to ensure the data we deliver is accurate, defensible and ready for decision-making. Our focus is simple: uncompromising quality, dependable timelines and cost-efficient execution. We exist to provide accurate, honest and defensible data, to offer the confidence you need to make your decisions count.
The team
Senior, hands-on, from brief to delivery.
Our senior team brings decades of combined experience across data collection, analytics, programming and operations. They’re hands-on from brief to delivery.
-
Cornelius brings over 30 years of experience in global market research and fieldwork delivery. He is involved across the agency in all areas of data collection, operations, and project delivery, and is ready to consult on all stages of your research programme, from initial scoping through to execution and final delivery.
-
Keith brings 25 years of experience across several roles in market research, including the last 15 spent managing projects from commission through to final data delivery, on time and on budget. He is involved across the agency in all areas of operations, project delivery and quality control, and is ready to support your research goals at every step.
-
Ryan is the Chief Product Officer at Rigour Research, leading the development of our data quality platform and the products that support it. With a strong background in fintech, corporate retail, and customer-facing roles built over the last 20 years, he brings a passion for building solutions that solve real problems in market research. Ryan is experienced in working across multiple markets and is focused on driving quality through data, practical thinking, and a commitment to high standards.
-
With nearly 15 years of experience in market research operations, Dorota is an expert in survey programming, data processing, and quality assurance. She oversees the development of complex questionnaire solutions and rigorous data validation for Rigour Research's global client programmes, ensuring the highest standards of accuracy and operational efficiency. Before joining Rigour, Dorota was Europe CI&I Programming Hub Leader at Nielsen, where she led regional programming and data delivery functions while driving process optimisation and operational excellence.
-
Ryan Howard is Head of Analytics at Rigour Research, where he leads advanced analytics and marketing science projects for research agencies and client-side teams. With 25 years’ experience in experimental design, quantitative research and statistical modelling, he specialises in translating complex data into commercially actionable insight through techniques including segmentation, conjoint analysis, driver modelling, pricing research, choice modelling, MaxDiff and predictive analytics.
Having trained hundreds of quantitative researchers and led teams responsible for several industry firsts, Ryan now provides white-label advanced analytics consultancy that helps agencies strengthen proposals, increase project profitability, and deliver greater strategic value for clients. He is also a regular conference speaker and author, sharing practical perspectives on applying advanced analytics to solve real-world business challenges. -
Katie has been with Rigour for over 6 years and brings over 15 years of experience in quality assurance, project delivery, and client service. Before joining Rigour Research, she spent a decade at The Copenhagen Candle Company, working with leading retailers across the UK and North America to deliver high-quality private-label home fragrance collections.
As Head of Quality Control at Rigour Research, Katie works alongside the senior programming team to ensure exceptional data quality, accuracy, and integrity, helping deliver reliable insights and outstanding client experiences.
Data integrity & security
Data we stand behind, every time.
All online panel data is sourced from double opt-in, high-quality panels worldwide. Our technology platform performs continuous validation checks throughout fieldwork, supplemented by daily manual reviews by our QC team. We adhere to ISO standards across telephone data collection. We record every call. We monitor every interviewer. Participant data is handled with care at every stage.
Our advanced technology platform applies rigorous checks to continuously validate and refine data throughout the fieldwork process. All data is manually checked daily by the QC team.
Double opt-in panels
We source every online respondent from carefully vetted, double opt-in panels to maximise data quality and reliability.
ISO-accredited CATI
Every telephone interview is delivered to ISO standards, supported by ongoing interviewer monitoring and robust quality assurance.
Continuous validation
Every response is checked in real time using speed, attention and consistency checks, automatically identifying and rejecting poor-quality data.
Daily manual QC
A senior QC team reviews data manually every day of fieldwork. Any issues are caught and resolved before data leaves our premises.
Why choose us
Five reasons clients call us first.
01
Quality without compromise
Disciplined controls before, during and after every project. The data we deliver is clean, validated and built to inspire confident decisions.
02
Targeting at scale, globally
Niche B2B or mass-market on the other side of the world — we will find and engage the right respondents for your research.
03
Rapid and reliable
We move quickly because our process is tight. Fast turnaround, rigorous oversight, no cutting corners.
04
Insights that inspire action
Our in-house analytics team turns complex data into clear direction — so you can focus on what matters most.
05
Efficient and value-driven
High standards do not require high costs. Quality you can trust at a price that makes commercial sense.