About us
Our bespoke tools.
Three in-house technologies are automatically applied to every Rigour Research project, giving clients confidence in their data from the moment fieldwork begins.
Tool
Verbalytics: AI-powered verbatim intelligence for survey environments.
Verbalytics is an AI-powered verbatim intelligence platform designed specifically for market research, customer insight, and survey environments. Built by Rigour Research, it helps researchers move beyond simple text collection by analysing, validating, and enriching open-ended responses in real time.
At its core, Verbalytics evaluates the quality and usefulness of verbatim responses using a combination of deterministic scoring models, linguistic analysis, and large language models. The platform scores responses across dimensions such as clarity, relevance, specificity, and concreteness, and estimates the likelihood that a response was AI-generated or low-effort.
Capabilities
Intelligent probing, in real time.
Verbalytics supports intelligent conversational probing through configurable follow-up questioning. Rather than relying on static survey logic alone, the platform dynamically generates context-aware follow-up questions based on previous answers, respondent sentiment, inconsistencies, or missing details. Operating in real time via API, it integrates into survey platforms, panels, and custom applications.
What you get
- Verbatim quality scoring and respondent evaluation
- AI-generated response detection
- Real-time respondent quality control and fraud signals
- Intelligent probing and conversational follow-up logic
- Contradiction and consistency checking
- Multilingual response handling
- Configurable DeepDive conversational workflows
- Blocklist and unsafe content filtering
- Structured JSON API outputs for automation and integration
- Real-time acknowledgement and respondent engagement messaging
Tool
RigourX: Intelligent quality control for modern research.
RigourX is Rigour Research’s multi-layer quality assurance system, automatically applied to every project across our data collection and analysis processes. Rather than relying on a single check, RigourX combines multiple complementary layers of protection throughout the research lifecycle, continuously monitoring data quality from fieldwork through to delivery.
The growth of online research has created opportunities and risks alike. Respondent fraud, automation tools, professional survey-takers and inattentive participants can quietly undermine data quality and the decisions built on it. Applied as standard on every project, RigourX is designed to identify and prevent these issues before they reach your dataset, giving you greater confidence in every insight.
Capabilities
Six layers of protection.
Six complementary layers of protection operate from respondent entry through to final delivery, covering speeding, straight-lining, IP and duplication monitoring, panel quality, attention checks and post-field statistical review. The result is a dataset that has been thoroughly screened, validated and quality-assured, with the audit trail to prove it.
What you get
- Six-layer respondent quality framework
- Speeding, straight-lining and consistency detection
- IP, device and duplication monitoring
- Panel sourcing and re-engagement screening
- Attention and trap-question validation
- Post-field statistical anomaly review
- Embedded across every Rigour Research project
- Documented quality audit trail per dataset
Tool
RigourSignals: Bespoke behavioural fraud detection.
RigourSignals is a purpose-built in-house technology that delivers real-time respondent quality scoring across over 100 behavioural signals during fieldwork. It addresses the growing challenge of survey data quality in an era of increasingly sophisticated fraudulent activity and disengaged respondents.
Where conventional QC operates on answer patterns and post-field review, RigourSignals adds a continuous layer of behavioural intelligence throughout data collection. It works within the survey platform to capture behavioural signals: mouse movements, screen interactions, taps, timing patterns, keyboard activity, and environment characteristics. The system’s focus is to study how a respondent engages and immediately remove them if red flags are detected.
Capabilities
Live intervention, not post-mortem.
Over 100 signals combine to produce a composite quality score for each respondent. When the system is confident it has detected fraudulent activity, the survey is automatically closed mid-field rather than flagged for review afterwards. This live intervention directly reduces wasted fieldwork time and protects client budgets at the point where it matters most.
What you get
- 100+ behavioural signals scored in real time
- Mouse, touch, keyboard and timing capture
- Environment and device fingerprinting
- Composite respondent quality score per session
- Mid-field automatic survey closure on confirmed fraud
- Dynamic, data-driven validation rules
- Complements existing post-field QC processes
- Improved data quality, faster turnaround, lower wastage