Category: Analysis
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RFM is one of those Trojan horse propositions for insight and analytics agencies when working with businesses new to data-driven customer analysis. It is an extremely valuable piece of work in its own right, while providing ample opportunity to showcase the value an insight consultancy brings, possibly more so than would otherwise be noticed. While…
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RFM is one of those Trojan horse propositions for insight and analytics agencies when working with businesses new to data-driven customer analysis. It is an extremely valuable piece of work in its own right, while providing ample opportunity to showcase the value an insight consultancy brings, possibly more so than would otherwise be noticed. While…