Industries · Automotive Research
Understanding the forces reshaping mobility.
EV transition, software-defined vehicles, new retail models and new market entrants. Research to navigate one of the most disrupted consumer categories of the decade.
Nº 1 · The landscape
Powertrains. Ownership.
Everything, really.
Automotive is rebuilding the customer journey from scratch. The buyer entering a showroom or, increasingly, a website, is researching electrification, software, subscriptions and brands that did not exist five years ago.
For OEMs, dealers, and suppliers, the old segmentation models, brand frameworks, and purchase-funnel assumptions no longer fit. Decisions about product, pricing and channel need new evidence.
Rigour brings independent, future-facing research to a category where almost nothing can be taken for granted.
Our approach
Built around the new automotive buyer.
Quant, qual and behavioural research designed for an industry where the buyer journey is being rewritten.
What we help you understand
- EV consideration, switching and barriers
- Brand strength across legacy and new entrants
- Software, connectivity and subscription pricing
- Direct-to-consumer and agency-model retail
- Charging and infrastructure experience
- Aftermarket, service and lifetime value
- Fleet and B2B decision-making
- Premium and luxury segmentation
How we help
Where we apply expertise
01
Buyer & brand research
Segmentation, consideration and brand strength studies across legacy and challenger OEMs.
02
EV & energy transition
Understanding adoption, switching, infrastructure perception and policy attitudes.
03
Product & feature testing
Conjoint, pricing and feature research for vehicles, software and services.
04
Retail & ownership
Research on direct sales, agency models, used-car platforms and aftercare.
05
Fleet & B2B
Decision-making research for fleet operators, mobility platforms and B2B buyers.
Quality framework
Our quality framework.
01
Verified, high-quality sampling. Sample frames built for the audiences that matter
02
Strict data security and compliance standards, including ISO-aligned handling
03
Careful questionnaire design for clarity and neutrality
04
Proprietary quality tools automatically applied to every project, monitoring and validating data in real time
05
Daily monitoring and validation across collection and panel partners
05
Clean, structured, analysis-ready outputs. The things downstream teams actually use
Previous Projects
Who we’ve worked with.
01
OEMs and manufacturers
02
Dealer groups
03
Suppliers
04
Charging and energy
05
Mobility platforms
06
Aftermarket and service