Industries · Automotive Research
A category in structural change.
EV transition, software-defined vehicles, new retail models and new entrants, research to navigate one of the most disrupted consumer categories of the decade.
FMC · 01
Nº 1 · The landscape
Powertrains. Ownership.
Everything, really.
Automotive is rebuilding the customer journey from scratch. The buyer entering a showroom or, increasingly, a website, is researching electrification, software, subscriptions and brands that did not exist five years ago.
For OEMs, dealers, and suppliers, the old segmentation models, brand frameworks, and purchase-funnel assumptions no longer fit. Decisions about product, pricing and channel need new evidence.
Rigour brings independent, future-facing research to a category where almost nothing can be taken for granted.
Nº 2 · Our approach
Built around the new automotive buyer.
Quant, qual and behavioural research designed for an industry where the buyer journey is being rewritten.
What we help you understand
- EV consideration, switching and barriers
- Brand strength across legacy and new entrants
- Software, connectivity and subscription pricing
- Direct-to-consumer and agency-model retail
- Charging and infrastructure experience
- Volunteer attitudes and engagement
- Aftermarket, service and lifetime value
- Premium and luxury segmentation
Nº 3 · How we help
Where we apply expertise
01
Buyer & brand research
Segmentation, consideration and brand strength studies across legacy and challenger OEMs.
02
EV & energy transition
Understanding adoption, switching, infrastructure perception and policy attitudes.
03
Product & feature testing
Conjoint, pricing and feature research for vehicles, software and services.
04
Retail & ownership
Research on direct sales, agency models, used-car platforms and aftercare.
05
Fleet & B2B
Decision-making research for fleet operators, mobility platforms and B2B buyers.
Nº 4 · Quality framework
Our quality framework.
01
Verified, high-quality sampling. Sample frames built for the audiences that matter
02
Strict data security and compliance standards, including ISO-aligned handling
03
Careful questionnaire design for clarity and neutrality
04
Daily monitoring and validation across collection and panel partners
05
Clean, structured, analysis-ready outputs. The things downstream teams actually use
Nº 5 · Previous Projects
Who we’ve worked on projects for.
01
OEMs and manufacturers
02
Dealer groups
03
Suppliers and tier-1s
04
Charging and energy
05
Mobility platforms
06
Aftermarket and service