Industries · Charities Research
Donors, beneficiaries, impact.
For charities, foundations and social-purpose organisations, research that respects the people you support and strengthens the case for the people who fund you.
Nº 1 · The landscape
Trust under pressure. Need growing.
Charities operate in a difficult environment. Cost-of-living pressure on donors, increased scrutiny on transparency, and growing demand on services, all at once.
Decisions about fundraising, brand, service design and impact reporting matter more than ever, and need to be made with evidence that speaks to trustees, regulators and the public.
Rigour brings independent, methodologically careful research to the sector, built around the realities of charity decision-making and the sensitivities of the audiences involved.
Nº 2 · Our approach
Built around the case for support.
Quant, qual and behavioural research designed for charity audiences, decisions and reporting.
What we help you understand
- Donor segmentation and lifetime value
- Fundraising message and channel testing
- Brand awareness and consideration
- Beneficiary experience and outcome
- Service design and access
- Volunteer attitudes and engagement
- Public attitudes to causes
- Impact and outcome measurement
Nº 3 · How we help
Where we apply expertise
01
Donor & fundraising
Audience, message and channel research to grow and retain donor relationships.
02
Brand & awareness
Strengthening the case for support with brand, message and creative research.
03
Beneficiary research
Sensitively designed research with the people charities exist to support.
04
Impact measurement
Outcome and impact frameworks built for trustees, funders and regulators.
05
Public attitudes
Independent research into public attitudes toward causes, sectors and campaigns.
Nº4 · Quality framework
Our quality framework.
01
Verified, high-quality sampling. Sample frames built for the audiences that matter
02
Strict data security and compliance standards, including ISO-aligned handling
03
Careful questionnaire design for clarity and neutrality
04
Daily monitoring and validation across collection and panel partners
05
Clean, structured, analysis-ready outputs. The things downstream teams actually use
Nº 5 · Previous Projects
Who we’ve worked on projects for.
01
Large national charities
02
Specialist and condition-led charities
03
Foundations and funders
04
Faith-based organisations
05
Social enterprises
06
Sector bodies