Industries · Gaming Research
Players, behaviour, monetisation.
For studios, publishers, platforms and brands — research that takes gaming audiences seriously and connects player behaviour to commercial decisions.
Nº 1 · The landscape
A medium. A culture. A very big business.
Gaming has become the largest and most varied entertainment medium in the world. Mobile, console, PC, cloud, and creator-led experiences attract audiences that traditional research methods rarely understand well.
For studios, platforms and adjacent brands, that means decisions about product, monetisation, brand and creator partnerships are made in a category whose rules are still being written.
Rigour partners with the gaming industry on research that respects both the medium and the audience, and connects player behaviour to the commercial decisions that matter.
Nº 2 · Our approach
Built around players, not just buyers.
Quant, qual and behavioural research methods designed for gaming audiences and the platforms they live on.
What we help you understand
- Player segmentation and lifetime value
- Engagement, retention and churn
- Monetisation and willingness-to-pay
- Live-service and content cadence
- Brand and franchise strength
- Creator, community and influencer impact
- Platform, hardware and accessory choice
- Gaming-adjacent brand fit and sponsorship
Nº 3 · How we help
Where we apply expertise.
01
Player research
Segmentation, motivation and behaviour studies across platforms, genres and cohorts.
02
Game & feature testing
Concept, content and feature research to support live-service and launch decisions.
03
Brand & marketing
Equity, creative and message research for studios, publishers and gaming-adjacent brands.
04
Monetisation
Pricing, bundle and willingness-to-pay research for live-service and premium titles.
05
Community & creator
Research on community health, creator impact and brand-fit for sponsorship and partnership.
Nº 4 · Quality framework
Our quality framework.
01
Verified, high-quality sampling. Sample frames built for the audiences that matter
02
Strict data security and compliance standards, including ISO-aligned handling
03
Careful questionnaire design for clarity and neutrality
04
Daily monitoring and validation across collection and panel partners
05
Clean, structured, analysis-ready outputs. The things downstream teams actually use
Nº 5 · Previous Projects
Who we’ve worked on projects for.
01
Game studios and publishers
02
Platform holders
03
Esports and tournaments
04
Mobile and free-to-play
05
Hardware and accessories
06
Gaming-adjacent brands