Industries · Retail Research
Journeys, conversion and the moment of decision.
For retailers and category teams, research to understand shopper behaviour, channel performance and the experience that drives commercial outcomes.
Nº 1 · The landscape
The customer is in every channel at once.
Retail customers no longer behave by channel. They research on social, compare on marketplaces, buy on the app, and pick up in-store, and they expect every step to feel coherent.
For retailers, that means decisions about ranging, pricing, fulfilment and brand have to be made on richer, more joined-up evidence than the channel-by-channel reports of a decade ago.
Rigour brings shopper, brand and analytics work together for retailers, built around the commercial decisions that actually move conversion and basket.
Nº 2 · Our approach
Built around the whole customer.
Quant, qual, behavioural and analytical research methods designed for omnichannel retail.
What we help you understand
- Shopper segmentation and missions
- Brand strength across formats and channels
- Range, pricing and promotion
- Store, app and digital experience
- Conversion drivers and friction
- Loyalty, retention and lifetime value
- Private-label vs branded dynamics
- Sustainability and ethical sourcing
Nº 3 · How we help
Where we apply expertise.
01
Shopper research
Segmentation, missions and behaviour research across channels and formats.
02
Brand & format
Equity, positioning and format performance research for retail brands.
03
Range & pricing
Conjoint, range and pricing research to support category and merchandising decisions.
04
Customer experience
Diagnostics across store, app, web and service for retail customer journeys.
05
Loyalty & retention
Research and modelling to understand what actually drives repeat and lifetime value.
Nº 4 · Quality framework
Our quality framework.
01
Verified, high-quality sampling. Sample frames built for the audiences that matter
02
Strict data security and compliance standards, including ISO-aligned handling
03
Careful questionnaire design for clarity and neutrality
04
Daily monitoring and validation across collection and panel partners
05
Clean, structured, analysis-ready outputs. The things downstream teams actually use
Nº 5 · Previous Projects
Who we’ve worked on projects for.
01
Grocery and convenience
02
Department and variety retailers
03
Fashion and beauty retailers
04
DIY, home and electricals
05
Marketplaces and platforms
06
Out-of-home and hospitality