Industries · Sports Research
Understanding the fans, the game, the business.
For rights holders, broadcasters, sponsors and federations — research that connects fan behaviour to commercial outcomes across the modern sports economy.
Nº 1 · The landscape
A sector reshaping itself around the fan.
Sport is no longer just a broadcast product. Streaming, social, gaming, betting and creator culture have rewritten how fans engage with teams, leagues and athletes.
For rights holders, sponsors and broadcasters, that means new audiences to understand and new commercial models to evaluate. Brand love alone no longer guarantees attention, attendance or subscription.
Rigour brings rigour to a category that has historically run on instinct, connecting fan behaviour to the decisions that drive revenue and reach.
Nº 2 · Our approach
Built around the economics of fandom.
Survey, behavioural and viewing-data approaches combined to understand the modern, multi-platform fan.
What we help you understand
- Fan segmentation and engagement depth
- Rights, subscription and viewership behaviour
- Sponsorship effectiveness and fit
- Attendance and matchday experience
- Athlete and team brand strength
- Streaming, social and creator behaviour
- Betting and fantasy crossover
- Next-generation and lapsed-fan strategies
Nº 3 · How we help
Where we apply expertise.
01
Fan understanding
Segmentation, motivation and behaviour studies built for the modern multi-platform fan.
02
Rights & broadcast
Audience research for rights negotiations, OTT propositions and scheduling decisions.
03
Sponsorship evaluation
Brand fit, recall, attribution and ROI for sponsors and rights holders alike.
04
Matchday & live
Attendance, experience and pricing, at the venue and on screens around it.
05
Audience growth
Research to bring in next-generation fans without alienating the existing base.
Nº 4 · Quality framework
Our quality framework.
01
Verified, high-quality sampling. Sample frames built for the audiences that matter
02
Strict data security and compliance standards, including ISO-aligned handling
03
Careful questionnaire design for clarity and neutrality
04
Daily monitoring and validation across collection and panel partners
05
Clean, structured, analysis-ready outputs. The things downstream teams actually use
Nº 5 · Previous Projects
Who we’ve worked on projects for.
01
Leagues and federations
02
Clubs and franchises
03
Broadcasters and streamers
04
Sponsors and rights buyers
05
Sportswear and equipment brands
06
Sports betting and fantasy operators