Advanced analytics · the full range
From data to decision.
The right analysis doesn’t just tell you what happened; it tells you why, what matters most, and what to do next.
FMC · 01
Methodologies
The full range, applied
where it can add value.
Our analytics capability covers eleven techniques
across four capability bands. We pick the right tool for
the question and never the other way round.
BAND · 01
Audience understanding
Define and connect the people behind the data — who they are, what they share, and how that maps to behaviour.
BAND · 02
Key drivers & impacts
Move from “what” to “why”. Quantify what actually moves the outcomes you care about.
Key Driver Analysis
Identify what actually drives outcomes, not just what correlates with them.
Read more MethodConfirmatory Modelling
Test your theories about how your market works with rigorous statistical validation.
Read more MethodMachine Learning
Detect non-obvious patterns and predict outcomes from large, messy datasets.
Read moreBAND · 03
Trade-offs & choices
Force real decisions in research, so you can see what people actually value when they cannot have everything.
MaxDiff
Reveal which features and benefits matter most when buyers must choose between them.
Read more MethodConjoint
Simulate purchase decisions to optimise price, bundle and configuration.
Read more MethodKano
Prioritise features based on what drives satisfaction, not just stated importance.
Read moreBAND · 04
Visual analysis
Tools to see structure in the data — patterns, hotspots, and the way categories really cluster.
Shelf Tests
Simulate the shelf to understand what gets seen, chosen, and ignored.
Read more MethodEye Tracking & Visual Analysis
Map where attention falls across creative, packaging and digital UX — frame by frame.
Read more MethodHeatmapping
Pinpoint where attention concentrates across creative, packaging and digital experiences.
Read moreImplementation areas
Research to support the decisions you have to make.
Brand Research
Research to define, strengthen and measure your brand, from identity and strategy to equity and real-world performance.
Read more 02Customer research
Insight to understand your customers, from needs and journeys to what drives satisfaction and loyalty.
Read more 03Communications research
Insight to develop and optimise communications, from creative testing to what actually drives response.
Read more 04Proposition research
Research to shape and refine propositions, from features and pricing to what truly drives choice.
Read more