Face-to-face · in-person · fieldwork
Face-to-face. In-person. In context.
In-person research, built for data you can trust, delivered by experienced interviewers and managed to the same standards as every Rigour project.
What we deliver
Built for the moments
where presence matters.
When audiences are hard to reach, topics are sensitive, or respondents need to experience
something before responding, face-to-face delivers reliable, high-quality data.
01
Targeted audience reach
Reach the people online research can’t.
Access audiences that are difficult to engage online, including older demographics, lower-income groups, and populations with limited internet access.
02
In-context research environments
Capture behaviour where it happens.
Conduct interviews where behaviour happens, from street intercepts and hall tests to in-home interviews, capturing responses in real-world settings.
03
Sensitive topic handling
Trained for nuance and trust.
Trained interviewers build trust and ensure consistency, making face-to-face ideal for nuanced, sensitive, or complex subject areas.
04
Stimulus-based research
Test products in-hand, not on screen.
Test physical products, packaging, and concepts in-hand, enabling richer, more accurate feedback than digital-only methods.
05
Multi-market delivery
Local fieldwork, consistent standards.
Run face-to-face studies across regions and markets, adapting fieldwork approaches to local norms and requirements.
Quality framework
The same rigour, in every setting.
Our face-to-face fieldwork follows the same standards as our online work, ensuring consistency, accuracy and reliability at every stage.
QC · 01
Pre-fieldwork preparation
- Clear briefing and interviewer alignment
- Questionnaire review for clarity and neutrality
- Sample design and fieldwork planning
- Logistics and routing setup
QC · 02
Live fieldwork control
- Ongoing supervision and interviewer management
- In-field quality checks and validation
- Back-checking as standard
- Quota monitoring and adjustment
QC · 03
Validated outputs
- Clean, structured datasets
- Verified and quality-checked responses
- Transparent fieldwork documentation
- Analysis-ready delivery
Built for real-world research
Where context
matters.
Whether testing products, exploring sensitive topics, or reaching hard-to-access audiences, face-to-face delivers a level of control and confidence that other methods cannot match.
Ideal for
- Seeing products used in context
- Evaluating physical stimuli
- Reaching specialist audiences
- Discussing sensitive topics
- Capturing deeper behavioural insight
- Complex multi-market studies
Our scope
- Small-scale qualitative pilots
- Large multi-market quantitative studies
- Standalone fieldwork or part of a mixed-method programme
- Scoped, managed and delivered with consistency
Flexible delivery
From pilots to multi-market.
From small-scale pilots to large multi-market quantitative studies, we tailor fieldwork to your needs.
Why Rigour
Quality is not an aspiration. It’s baked in.
We are ISO-accredited and trusted by organisations that require certainty in their data.
Our approach
Experienced, fully briefed interviewers
Every fieldworker is briefed by a researcher.
Consistent, unbiased data collection
Standardised approach across regions and waves.
Rigorously monitored fieldwork
Supervision, back-checks and live validation.
Validated and verified data
Checked, cleaned and verified before delivery.
Delivered ready for analysis
ISO-accredited and trusted by organisations that need certainty.
The result
Delivered on time. Every time.
In-context, in-person
Captured where behaviour happens, not in a panel.
Validated and verified
Back-checked, supervised, and quality-controlled.
Analysis-ready datasets
Clean, structured outputs delivered on schedule.
So you can act with confidence, backed by data you can trust.